Brian “Box” Brown unravels how marketing that targeted children in the 1980s has shaped adults in the present. The He-Man Effect shows how corporate manipulation brought muscular, accessory-stuffed action figures to dizzying heights in the eighties and beyond. Bringing beloved brands like He-Man, Transformers, My Little Pony, and even Mickey Mouse himself into the spotlight, this graphic history exposes a world with no rules and no concern for results beyond profit. 

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 Copies of The He-Man Effect are available for purchase through the Mark Twain Store; proceeds benefit The Mark Twain House & Museum. Books will be shipped after the event. We regret that we are NOT able to ship books outside the United States as it is cost-prohibitive to do so. 

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About the Author: Brian “Box” Brown is an Eisner Award–winning author whose comics have appeared in the New York Times, Playboy, and New York magazine. His books include the New York Times-bestselling Andre the Giant: Life and Legend, Tetris: The Games People Play, Is This Guy for Real?: The Unbelievable Andy Kaufman, Cannabis: The Illegalization of Weed in America, Child Star, and Accidental Czar (with writer Andrew S. Weiss). 

 About the Moderator: Alex Dueben is a freelance writer specializing in comics and poetry, books, and art. 

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 Programs at The Mark Twain House & Museum are made possible in part by support from CT Humanities; the Connecticut Department of Economic and Community Development, Office of the Arts; Ensworth Charitable Foundation, Bank of America, N.A., Trustee; the Greater Hartford Arts Council’s United Arts Campaign; The Hartford; The Mark Twain Foundation; The National Endowment for the Humanities; and Travelers.