Mark Twain House Three-Year Strategic Plan

In 2018 The Mark Twain House & Museum initiated a new strategic planning process to build on recent success, broaden our reach, and bring added sustainability and direction to the organization. The plan focuses on leveraging the museum’s considerable assets of property, talent, and public brand identity to identify and connect with wider and more diverse audiences, cultivate new relationships throughout the various communities it reaches, and forge new collaborative partnerships.  At the same time, we are building organizational capacity and assuring a sound, sustainable platform for mission delivery.

Our 2019 Strategic Plan (PDF).